Trickster

Trickster has always been both hunter and hunted, the one who sets the trap and the one who falls for it. In Homeric Greece, a trick - dolos - was first described as baiting a hook, luring the fish to catch itself. Coyote imagines the fish trap because it has been the fish, learning the game from both sides, adapting, surviving. Trickster is always slightly ahead, yet never too far from the edge of their own undoing.

They are a boundary-crosser, slipping between worlds, shifting shape, bending the rules not just to deceive but to reveal what others refuse to see. The hunter is always getting smarter, but so is the prey - and this endless tension, this dance of pursuit and escape, is what fuels intelligence, innovation, and evolution itself.

Trickster is not just a liar; they are the one who reopen doors where language has grown stagnant, where culture has lost its spark. They mislead to enlighten, disrupt to renew, refusing to let perfection lock the world into place. They thrive in the mistakes, the joyful mess, the accidental genius that turns disruption into transformation.

At Trickster Studios, we take the same approach. We don't just build brands - we engineer perspective shifts. We don't just create campaigns - we design movement, friction, and surprise. Like Trickster, we know that the world isn't shaped by those who play it safe — it's shaped by those who dare to set the bait and see what bites.

And we want people to do so, too. We want to create value, we want our work to matter, we want to contribute to a better world, and we want your brand to leave an impression. Most brands are stuck in a monologue. In order to make people care, we need to walk the talk. What we do, what we stand for, what kind of value we create, are infinitely more important than empty slogans.

Agencies/Studios proclaim to be creative partners, and yet so few ever stray off the beaten path. You can’t preach innovation if you’re a beacon of stagnation yourself. At Trickster, we’re always questioning the status quo, and whether this is the right way forward. As such, we find second guessing to be a virtue, a sign of high self-awareness.

There’s a good chance that a child creates more relevant TikTok material than your business does. We know that — but we don’t pretend to know everything. As such, we don’t feel the need to do everything ourselves. In fact, it would probably be detrimental to your success. Instead we include culturally relevant people from all around us into our creative processes. Much more so than your average agency who's trying to keep the expenses in-house.

We devise strategies and drown ourselves in data. For us, that’s the bare minimum. But it also comes down to hiring principles. Only with the right people, are we able to point out the connections that are actually culturally relevant. Agencies tend to hire young creatives and mold them into perfectly boring subordinates in record times, without learning anything themselves. At Trickster, it’s a two-way street. Here, untamed thinking, with a supportive shoulder of experience, becomes a shape-shifting force.

DESIGN

CREATIVE COMMS