Campaign Content Creation
2023
adidas Originals

Background

Fashion is so much more than just clothes: it can be a layer of inspiration, a platform for empowerment, or just a way of genuine expression. We felt that adidas Originals is a brand that could stand behind this expressive ethos.

Photo by Marii Kiisk
Examples of Social media Meet the Artist posts. From left to right g_o_h_a_r_a / Laivi / Celestialvirgin

Sometimes you need to loosen
your iron grip as a marketer,
and just let creators create.

Creative

We ran a fashion exhibition with fringe artists from Estonia, Latvia, and Lithuania using adidas Originals deadstock as inspiration and raw material. These exhibitions took place in public malls and were available for everyone to see. Our only brief to the artists? You do you.

Photo by Marii Kiisk
Photo by Marii Kiisk

Impact


After the exhibitions, we held auctions for the art pieces involved. The proceedings were given to local artists and contemporary museums. One of the sculptures was even banned and removed from the public. That alone is always a great compliment and sign of cultural relevance.