Background
Valga Hot Shorts (VHS) is a film festival dedicated to short films. The topics of the films explore the arts of survival and look for meaning in the past to transfer us safely into the future, while embracing the weight of being here and now.
Creative
This short film festival's graphic identity is inspired by its location and name. Since the festival is held in the twin cities of Valga/Valka, the identity features intertwining elements in different colors that blend into one festival, transcending borders and nationalities, offering opportunities for cultural exchange.
The colors used are unmistakably hot – yellows, oranges, and reds contrasting against a grey background. The grey background symbolizes a small town that has fallen into obscurity but holds the potential to become a cultural hotspot in the periphery.
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