Background
VIUU – an eyewear boutique nestled in Telliskivi district of Tallinn, is renowned not just for its exclusive designer frames but also for its legendary birthday celebrations. As VIUU marked its 9th anniversary this year, we had an exciting opportunity to craft a campaign and event that reflects the boutique's unique spirit.
Creative
We crafted a celebration that spanned from organizing the birthday event to promoting it and designing exclusive merchandise. We collaborated with local talents like Kitty Florentine, Tijn Nelemans, Kertin Vasser, and Mari-Ly Kapp, integrating their unique artistic visions. The result was a photo campaign, a capsule collection of sunglasses, and, most importantly, an unforgettable party with live performance that truly captured the essence of VIUU’s creative spirit.
B-DAY week posters and merch
We designed some viuuliciuos t-shirts and posters to promote and celebrate VIUU's birthday week! Our muse was boutique's iconic poodle Rosin.
